I really like this part in Arostotle's book On Rhetoric, "All people are persuaded either because as judges they themselves are affected in some way or because they suppose the speakers have certain qualities or because something has been logically demonstrated" 194.
I think the vast majority of people in today's society are persuaded by the words that are spoken by a great speaker. Take for example, then Senator Obama, while he was running for the office of the president he spoke and said much better things than his oppenent Senator McCain. It wasn't because he was a better person or had more experience because that was certainly not the case; he simple spoke more convincingly to the American people than McCain.
Then there are those people that no matter what the person is saying will believe simple based on who they are and what position they hold. Again I use President Obama as an example to this point. He still has his die-hard supporters that just eat-up what he says because he is their president. Forget about all the failures we have seen, all the broken promises made, and the dismal economy he has helped foster, that group of people we still follow and believe solely based on the words that come out of his mouth.
I would go into the third point but I've written enough and I can't think of a good example.
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