Rhetorical Pedagogy

I read this article last Thursday and I can honestly say I don't remember one thing WIlliam Covino said.  I take that back, I remember reading it and not understanding what he was saying.  It was so hard to follow.  As I look back now at the article, the "Rules for Successful Paragraphs," which aren't even his make more sense than anything he said.  Maybe he talked about how these rules are so strict and they don't allow the reader to be free when they write but once again they are clear and to the point and his writing has to be deciphered in order to gleam a bit of information from it.  Instead of writing a chapter, I think he would of served the audience better by following the rules he lays out first, then one paragraph would of been nice.